I'm delighted to be returning as a panel judge for The Negotiator Awards 2026.
These awards celebrate the very best of our profession: the agencies and individuals who go above and beyond for their clients, their teams and their communities. Reading the entries is always a highlight of my year. The standard keeps rising, and that says a great deal about the talent across our industry.
What stands out to judges?
Evidence, not adjectives. Show the results, the reviews and the numbers.
Culture. How you invest in and look after your people.
Innovation. Fresh ideas that genuinely improve the customer experience.
Community. The difference you make beyond the sale.
