Privacy policy

Last updated: November 2025

1. Who We Are

Firmin Property Consultants Ltd
Company number: 15940069

Email: toby@firminproperty.co.uk

We are an independent estate agency operating across Central and South West London, providing property sales, lettings, managment and consultancy services.

We are committed to protecting your personal information and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018.

2. The Information We Collect

We may collect, use and store the following categories of personal data:

  • Contact details: name, phone number, email, address.

  • Property information: details of property you own, rent, or enquire about.

  • Financial information: for tenant referencing, buyer verification, or AML compliance.

  • Identification: copies of ID or proof of address where legally required (e.g. anti-money laundering checks).

  • Website usage data: information collected through cookies and analytics tools.

3. How We Use Your Data

We use your personal data for:

  • Responding to enquiries and providing estate agency services.

  • Conducting property valuations, viewings and marketing.

  • Managing tenancies and sales transactions.

  • Performing legal and regulatory checks (e.g. AML, Right to Rent).

  • Sending service-related communications and updates.

  • Improving our website and services.

We do not sell or rent your data to third parties.

4. Lawful Basis for Processing

We process your data under one or more of the following lawful bases:

  • Contractual necessity – to perform our services.

  • Legal obligation – to meet anti-money laundering, tax, or regulatory requirements.

  • Legitimate interests – to manage and grow our business responsibly.

  • Consent – when you agree to receive marketing communications.

5. How We Store and Protect Your Data

Your data is stored securely within the UK or EEA.
We use appropriate technical and organisational measures to protect it from unauthorised access, loss or misuse.

If we work with trusted service providers (e.g. referencing or property portals), they are bound by confidentiality and data protection agreements.

6. Data Retention

We only keep personal data for as long as necessary:

  • Typically 6 years after the end of a transaction or tenancy (to comply with legal and tax requirements).

  • Marketing data will be deleted once you opt out or withdraw consent.

7. Your Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you.

  • Request correction of any inaccuracies.

  • Request deletion of your data (where legally permissible).

  • Object to or restrict processing in certain cases.

  • Withdraw consent to marketing at any time.

To exercise these rights, please contact toby@firminproperty.co.uk.

8. Marketing Preferences

We may occasionally contact you with relevant property updates or market insights. You can unsubscribe at any time using the link in our emails or by contacting us directly.

9. Third Parties

We may share limited data with trusted partners such as:

  • Property portals (Rightmove, Zoopla, OnTheMarket)

  • Professional contractors (photographers, inventory clerks, solicitors)

  • Tenant referencing or AML verification providers
    All partners are GDPR-compliant and process data only as required to deliver services.

10. Changes to This Policy

We may update this policy periodically to reflect changes in the law or our business practices. Updates will appear on this page.

Contact us about privacy:
Firmin Property Consultants Ltd
Email: toby@firminproperty.co.uk
Company number: 15940069